Entrepreneurial networking and alliances

In Dave Pollard's How to Save the World, he writes about Entrepreneurial networking and alliances

Two of the fundamental principles of business are: Relationships trump credentials in buying (and many other business decisions), and It's not what you know, it's who you know that counts. These truisms show just how important business networking is, especially in an enterprise that doesn't have a lot of people or spare time to invest in relationship-building.

Let's start with some definitions: Networking is the process of building and nurturing business relationships. Alliances are contractual arrangements between two or more businesses to achieve shared objectives, usually with a limited life.

More about the value of networking and alliances for business in the rest of his article.