Tremor using SNA for Marketing

elearnspace: Social Networks

Two things have consumed my attention over the last few years: how we learn and how knowledge flows in networks. Social network analysis (SNA)- an extremely simple, but powerful idea - is one of the best ways we can currently measure how knowledge flows in certain groups (though we haven't yet applied this to learning). Tremor uses an interesting application of SNA for marketing. Situated cognition (or other terms reflective of being able to understand based on context) is giving way to network cognition - the notion that our understanding is more a function of a network than our current context.