Our technology has sufficiently grown to allow us to stay in touch no matter where we went. If we wanted to travel the world and tell our friends about it, social media made it very possible to do so. However, in the convenience of things, a lot of people have taken their safety for granted. A lot of individuals have bad online habits and without fully realizing it, expose themselves and their loved ones to dangers.
In recent years, a lot of people have obtained reports of various governments—particularly their own—making use of the web to keep track of the habits of their citizens. When someone goes online to post about their opinions, it seems the “Big Brother” is carefully logging all our information and in some cases, profit from them.
For example, social media platforms like Facebook are still a form of business. The do need to make profits. They make those profits by running ads. You may notice that your ads seem to always be relevant to something that you’ve recently looked up on a search engine and that is not at all a coincidence.
Social media platforms willfully log and collate your information and sell them to companies which want to target you specifically. Targeted marketing is one of the more effective marketing campaigns which can ensure businesses that client engagement isn’t just about clicks—they turn into actual purposes as well.
With this being a fact of life, what can you as a technology user do?
It all boils down to smart habits. To give you a better chance at securing your privacy, here are a few tips for you:
Make Your Profiles Private
If you must have a social media page, you must make sure that the information you put up there cannot be accessed by strangers. There are setting that you can tweak which make it impossible for people who are not your friends to access that information.
Turn Off Location Tracker on Your Phone
Every phone will always have a location tracker. Apps tell you that they need it in order to better serve you. They actually do that so that they can better plot your purchasing habits and where you are specifically so that they can better target you with relevant ads.
Never Use Unsecured Networks
It can be quite tempting to make use of free and public Wi-Fi spots. What a lot of people may not realize is that their information can be accessed if they log onto such networks.
The online world is really great but it should be used with both eyes open. Surveillance isn’t just something that is perpetrated by governments. They are also done by criminals that would love to just obtain your private information so that they can either steal your identity or directly steal from your bank account. It’s a crazy world out there and it is your responsibility to make sure that you are always safe in it.
What are your safety habits when it comes to avoiding surveillance online?