Buzz Bruggeman on IT Conversations

Good news! Our first audio from MeshForum 2005 is up on IT Conversations: Buzz Bruggeman. Here is their description:

A four star review in USA Today read by more than 2.3 million people got ActiveWords all of 32 downloads. But a blog post by popular blogger Robert Scoble resulted in more than ten times that number. Buzz Bruggeman, the founder and EVP of ActiveWords Inc., speaks about his experiences in marketing and selling his company's software, and the networking tools he uses. He discusses how a huge advertising budget may no longer be the only way to reach people.

How does a small company overcome the problem of distribution of software and get people in the target market to use it? Are huge advertising budgets the only way to reach the target audience? Listen to this show to learn about the benefits of using blogging and podcasting as effective networking tools, and how they can be a low cost, highly effective marketing tool at a global level. Buzz discusses his personal experience of how ActiveWords has received good exposure by using the right tools and networks, with a very small marketing budget.

Over the next weeks, we expect to have several more shows from MeshForum 2005 posted at IT Conversations. You can subscribe to the as well. We are also planning to add several of the presentations to the MeshForum 2005 schedule.